Raasleela – Redefining Sustainable Fashion

I’m a huge fan of the concept of sustainable fashion and homegrown clothing brands. It was meeting  a friend who had a beautiful handsewn Kedia which I borrowed to style it with my Linen saree at the fashion week that I discovered Raasleela Textile an unique sustainable fashion brand. Imagine taking a fabric and not dying  it ,  using hands to sew it and create beautiful garments.

I cannot even begin to tell how impressed I was with Raasleela Textile. Every garment  hundred percent handstitched without using any machine, dye-free & bleach-free fabrics, in order to provide completely eco friendly clothing option to the consumer. All the fabrics they use are unprocessed – Raw/Kora/Greige.make seasonless friendless styles and garments they don’t follow fashion so they are never out of fashion how beautiful is this concept of sustainability in fashion imbibe in the very essence of the DNA of Raasleela.

Hetal Shrivastav is a graduate from NIFT Gandhinagar and her work in Kutch and Patan Inspired her to launch a label which was both  a tribute  and inspiration to her roots , Gujarat. She says she, was inspired by the indigenous clothing of Gujarat and their hand stitching techniques. Hence Raasleela was born.

The outfits are simple and beautiful , each one has  unique detailing. The outfit tag is also hand embroidered so beautifully and is a part of the design on the outside of garment instead of being inside. The outfits are modern and a lot of them multifunctional in terms of how you can style them and they are made with traditional techniques. The fabric feels so nice against the skin and I got asked where did I get this from whenever, I have worn a Raasleela Garment.

I decided to celebrate Raasleela in a way only a blogger can, by telling the whole world about it. Let me know how you feel about the concept and the garments. If you want to look them up click here….

 

raasleela , raasleela textiles , sustainable fashion, indian label, home grown label, aiana J, aianajsays , indian designer, top indian fashion Blogger

 

Credits :

Hair and Makeup : Awantica Khanna

Photo : Ridge Fernandes

 

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