Raasleela – Redefining Sustainable Fashion

I’m a huge fan of the concept of sustainable fashion and homegrown clothing brands. It was meeting  a friend who had a beautiful handsewn Kedia which I borrowed to style it with my Linen saree at the fashion week that I discovered Raasleela Textile an unique sustainable fashion brand. Imagine taking a fabric and not dying  it ,  using hands to sew it and create beautiful garments.

I cannot even begin to tell how impressed I was with Raasleela Textile. Every garment  hundred percent handstitched without using any machine, dye-free & bleach-free fabrics, in order to provide completely eco friendly clothing option to the consumer. All the fabrics they use are unprocessed – Raw/Kora/Greige.make seasonless friendless styles and garments they don’t follow fashion so they are never out of fashion how beautiful is this concept of sustainability in fashion imbibe in the very essence of the DNA of Raasleela.

Hetal Shrivastav is a graduate from NIFT Gandhinagar and her work in Kutch and Patan Inspired her to launch a label which was both  a tribute  and inspiration to her roots , Gujarat. She says she, was inspired by the indigenous clothing of Gujarat and their hand stitching techniques. Hence Raasleela was born.

The outfits are simple and beautiful , each one has  unique detailing. The outfit tag is also hand embroidered so beautifully and is a part of the design on the outside of garment instead of being inside. The outfits are modern and a lot of them multifunctional in terms of how you can style them and they are made with traditional techniques. The fabric feels so nice against the skin and I got asked where did I get this from whenever, I have worn a Raasleela Garment.

I decided to celebrate Raasleela in a way only a blogger can, by telling the whole world about it. Let me know how you feel about the concept and the garments. If you want to look them up click here….

 

raasleela , raasleela textiles , sustainable fashion, indian label, home grown label, aiana J, aianajsays , indian designer, top indian fashion Blogger

 

Credits :

Hair and Makeup : Awantica Khanna

Photo : Ridge Fernandes

 

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True Roots Botanical oil – Delay Early Greying

Life of a blogger also means being privy to new product launches and this one was about something really exciting . It is a Botanical Tonic that delays greying, amazing isn’t it. Let me tell you how….

Spotting that first strand of grey hair is really not a sight we all want to have. From experimenting with many styles to flaunt our healthy and ever-so-good hair, we find ourselves trying to hide those few greys. While we don’t mind carrying that uber-cool salt-and-pepper look sometimes, but that’s not the every-day look we want to have, right? That one single silver strand can be intimidating sometimes, as it opens up a new chapter telling us that our greying-phase is about to begin. And in all of this frenzy, we have so many unanswered questions- Will they go away with time? Or will they increase beyond my control? Is it in my genes? Or is my lack of work-life balance the cause?

Natural Reasons for greying

Greying of hair is natural with age, but when hair starts greying early we often wonder why? Thankfully science has the answer and now Marico’s True Roots offers a solution to delay hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment, which gives hair its dark colour. Marico’s True Roots Botanical Hair Tonic, is a first-of-its kind innovation, that works by increasing the melanin levels in the hair roots and thereby delays hair greying. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.

Other reasons for early greying:

Some blame the grey on genetics but that’s not the only reason- not following a proper diet, irregular sleeping habits, work or personal stress, pollution, lifestyle habits, hair coloring at an early age, etc. But the main reason we start greying is because of melanin depletion in roots. Melanin is a pigment that each hair follicle has, and it gives hair its color. As we age, our scalp produces less pigment, resulting in whitening from the roots. In such cases we call it premature greying, which means you start greying when it really is not your age to grey.

Chamomile

On of the key ingredient of the formula is Chamomile flower which makes for a fantastic hair colorant especially for the Indian hair types. It contains a pigment called apigenin, which helps in producing melanin that in return gives hair its natural colour.

 

The Launch Event 

true roots botanical oil

Radhika Apte, who happens to me one of my favourite actors , launched Marico’s newest brand ‘True Roots’, that delays hair greying from the roots. True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days. The actor, who is known for her choice of diverse roles, and speaking her mind, spoke about the #FaceItSolveIt philosophy of True Roots, while launching it here at an event today.

 

True Roots has been launched on Flipkart as a first digital brand and you can buy it here

true roots botanical oil

Marico’s newest brand, ‘True Roots’ is a powerful botanical hair tonic which delays hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment which gives hair its natural dark color. True Roots botanical hair tonic is formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers), to increase melanin levels in your hair roots in a natural way to delay greying. True Roots is dermatologically tested and clinically proven to show no new greys in 90 days.

true root botanical oil

True Roots Botanical Hair Tonic comes in an innovative spray format that makes everyday application convenient. It is aqua based, non-sticky and fits in perfectly with the lifestyle.

Let me know if try it too.

 

 

 

 

 

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